This is the history of the brand Tiffany since the establishment of the company and up to the most modern of watches produced under this brand.
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Jewelry house Tiffany & Co. history started in 1837 when Charles Tiffany Lyuiz (Charles Lewis Tiffany) and John B. Young (John B. Young) organized and opened a small stationery store in New York City on the main shopping street of Broadway. By the way, per se, this street has remained to this day, as it consolidates the numerous shopping centers selling all kinds of gifts and jewelry made of silver, gold and other precious metals, and various offices of major investment and other campaigns, holding a large share of the world market in various business areas.
At the beginning of business brought a tiny profit. On the very first day of sales amounted to about $ 5 Yet gradually the brand of Tiffany & Co. began to acquire their own attributes and their own style, which was manifested in the same 1837 issue of proprietary "tiffanevskoy" packaging and advertising materials (boxes, brochures, cards, etc.) in the form of a particular color - a specific shade of turquoise blue. This color is still a kind of hallmark of the jewelry trade house Tiffany & Co. and anyone who sees a box or package of a color already subconsciously begin to associate everything inside (and probably are in excellent quality and unique beauty of forms of jewelry 925 silver or gold, or platinum with diamonds and other precious stones) with the name (brand) Tiffany & Co.
In 1845, the jewelry house Tiffany & Co. releases first corporate directory. Since the release of such publications is becoming a tradition, and in the catalogs of the year can be the year to discover more and more perfect and beautiful shapes and solutions in the manufacture of jewelry made of silver, gold and platinum. This directory is called the "Blue Book" "Blue Book".
Occurred in 1851. In the world began to clearly and emphatically manifest interest in jewelry and fashion jewelry made of silver. Campaign Tiffany & Co. of course, could not stay away, more jewelers Tiffany & Co. the first in the United States have begun to use in the production of silver jewelry, silver jewelry proportion (sample) 925, ie 1,000 units of mass of the alloy used 925 units of pure silver, the other 75 mass units were other metals, usually copper, and zinc to give jewelry, ornaments necessary firmness, because 100% pure silver - it's too soft precious metal. Thus, the standard for the production of silver jewelry Tiffany & Co. was the so-called sterling standard, ie 92.5% silver.
In 1853, Charles Lyuiz gives more accurately completes the name of his campaign and just Tiffany is now a company called Tiffany & Co. It seems a small thing, but in business there are no trifles. Charles becomes autocratic master of the campaign and as a sign of future changes, which confirmed the time, he disposes of hoisting the entrance to install a giant statue of the mythical hero of Atlas, which does not support the Earth as it should on the history of the myth, but by the will of Charles clock. Since then, the Atlas collection of jewelry made of 925 sterling silver (and gold) is one of the most classic and collector verified jewelry of silver 925, which enjoys great demand among all fashionistas around the world so far. Why are only some stylized Roman numerals on silver jewelry Tiffany!
In 1861, the fate and history of Charles brings to the first President of the United States Abraham Lincoln. Jewelry house Tiffany & Codarit set of pearls Lincoln's wife. Jewelry from Tiffany & Co. more and more becoming a model in the field of fashion gold and silver jewelry in the U.S..
During the civil war in 1862 Campaign Tiffany & Co. on the northern side of army weapons and supplies, including swords, and various medical tools. After the war, Charles begins to produce decorated with precious stones and are without a doubt the works of jewelry instances of weapons, swords, daggers, etc. for the higher ranks of the U.S. Army.
1867. In Paris, the international exhibition Universelle. Among the many renowned companies, retail and fashion houses that sell and manufacture the jewelry of silver and gold, the company clearly stands out Tiffany & Co for its quality and original silver and gold jewelry works. Jewelry house Tiffany & Co even gets an award at the show. In short, continuing a steady climb jewelry company Tiffany & Co. the Olympus and the formation of her as a jewelry firm, trendsetter and the standard of taste and quality in the development of new design models silver jewelry and jewelry made from 925 sterling silver.
In 1871, there is a collection of silverware Audubon, where the main leit-motif is a stylized image of Japanese culture. It should be noted that this collection of silver jewelry in the form of dishes and silverware 925 etc. so pleased customers that still is one of the best-selling collections of silverware Tiffany.
1873 was marked by the fact that the Boston Museum of Fine Arts buys in its exposition pitcher from Tiffany & Co. It should be noted that in reality at the moment around the world very much one of a kind dishes made of Tiffany silver, and other metals are owned by various museums and shopping malls, as each sample a silver plate is a work of art and the owner is proud of owning such.
Occurred in 1878. The year before, in a remote South African mines in Kimberley was found huge yellow diamond weighing more than 250 carats of extraordinary purity. And in 1878 the famous gemologist JF Kunz is taken facet to this remarkable diamond jewelry house Tiffany & Co. That eluded him with extraordinary success. Miracle is born into the world of jewelry "diamond Tiffany" weighing more than 150 carats, and the unusually high number of facets 90. He plays so fascinating that all who see it for the first time falls into a trance awe and admiration. This was the kind of gift jeweler Kunz jewelry house Tiffany & Co. after its occurrence there.
And already in 1885, Tiffany leaves its contribution to the history of the financial and monetary system of the United States. This was reflected in the fact that Tiffany & Co. "Put" his hand and skill to the very Seal of the United States, having finished some insignificant details of this.
While continuing to develop an offensive in the direction of precious stones, Tiffany & Co. in 1887, buying up a significant part of gems and jewelry in France. From this period for the company Tiffany secured the title of "King of Diamonds." Yes, the jewelry house Tiffany & Co. acquires a brilliant shine, from which he will not get rid of in the future, and its head of Charles the main trend setter in the world of silver jewelry is also a trendsetter in the field of diamond jewelry and other jewelry made of precious stones.
In 1902, now the son of Charles Tiffany - Louise Comfort opens inside the jeweler Tiffany & Co. new division Tiffany Art Jewelry for the development, promotion and implementation in reality new innovative ideas in the field of silver jewelry and jewelry with precious stones. Jewelry business started by his father 60 years ago, requires a logical continuation and development. And it's brilliantly implemented in the future his son.
Until 1907 there was no uniform system of measurement and clear gems. In different countries there were different metric system to evaluate diamonds, rubies, emeralds, etc. And this is the main and leading gemologist jeweler Tiffany & Co. Mr. Kunz is seeking approval in the United States a single metric unit for weighing gemstones - Carat. Karat, standardized by Tiffany, if you express it in numbers relative to grams, 0.2 grams, ie 200 milligrams. Despite such an insignificant amount of weight, diamond jewelery even in the 1 carat are very expensive. This is in particular also because diamond itself gemstone with a low density, i.e. low birth weight.
1926. Jewelry house Tiffany & Co. Tiffany would not have been if I would stay there ... Continuing to be tirelessly in the U.S. locomotive fashion jewelry and all that is associated with precious stones and precious metals such as silver, gold, platinum, and being a pioneer in these areas in 1926, the U.S. government is seeking to adopt a standard of purity platinum. Since this standard stick jewelers all over the world, namely PT 950.
In the 50's the company Tiffany & Co is known around the world, thanks to the story of "Breakfast at Tiffany's" The Truman Hood. And the success of the film and thus managing to name, in the title role is played by Audrey Hepburn in which she wears a diamond necklace from Tiffany, further strengthened the popularity of the brand.
During the 20th century the company Tiffany & Co knew both ups and downs: in 80th digging managed to rise to the next level after a significant decline, the result of which was the impact of the new political regime. At the same time, the company acquired a new branch in the business - the creation of designer iron entrance doors, which are now separated into separate successful business project.
Since the late 80's to present day of Tiffany & Co has become one of the most well-known jewelry brands in the world, thanks to the amazing design of jewelry in combination with impeccable marketing solutions.