This is the history of the brand Rado since the establishment of the company and up to the most modern of watches produced under this brand.
Here you will find the detailed information about the actual market prices. Also we provide a Price Trends for some watches for a period of one to five years.
We've collected the best watch models in our catalogue. In addition, if you're going to buy one - just check the latest Rado offers.
Watches for sale
Most recent Rado offers from retailers and private owners from all over the World. Advertisements with the fixed price and auctions are listed here.
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The history of this relatively young compared to other brands, the brand dates back to 1957, when they were issued the first watch with the name Rado. However, the basis of the international success of Rado was founded five years later in 1962. Then the company surprised the world with a revolutionary invention - oval DiaStar, the first truly infallible hours in the case of solid metal. In 1985, the "parent" company - Swatch Group - decided to use the know-how of Rado and her vast experience in the development of materials. Since then, the brand of Lengnau intensified its research in the field of materials science and specialized in the manufacture of watches in extremely rugged housings.
For a long time, Rado was one of the most successful brands under the wing of Swatch. Mark year after year to build momentum, while other brands called these days of "difficult period for expensive watches." New items Rado forced to constantly talk about the brand, giving it a clear advantage over competitors. However, throwing Rado watches and jewelery between high-tech chronometers, the emergence of numerous models in different price categories have led to the fact that the "face" of the brand began to lose shape, and this, in turn, threatened with the loss of clientele.
This danger was not lost on the leaders of the brand, and they "played" back to the beginning of the 60s, when the lives of young people in post-war era so much determined by the musical directions, fashion, lifestyle. In late 2004, the company returned to the original "true" Rado Original under the working title and earned the enthusiastic reaction of the audience at Baselworld-2005, and is the working title of Original stuck and bring good luck remake DiaStar 1962.
Unlike DiaStar, whose housing was made from a powder mixture of titanium carbide or tungsten with a binding agent under pressure of 1000 bar and at a temperature of 1450 C Original housing made of modern ceramic materials used in high technology.
Most models of Rado subjected to ordinary change and innovation, but the energy and the volume of research in the field of ceramics are always significant. The company already has more than 30 patents supporting the achievements in the field of new materials for watch cases. Various powders, mixed with binding agents and additives to obtain the desired color, pressed in molds for the production of packages, which are then fired and polished with diamond powder.
Meanwhile Rado continues to break records on the strength of their bodies, for the first time presented the serial clock with diamond surface, created in close collaboration with the Amsterdam diamond house Gassan: These watches are called V10k (10 kilovikkersov, or 10,000 Vickers). Through a process called chemical deposition V10k body coated with a layer of synthetic diamond. This is a serious luck because only bear a diamond coating on a perfectly polished surface. Thus has been achieved incredible strength of the body (for comparison, the hardness of stainless steel is a 200 Vickers), the rear cover and bracelet V10k made of titanium, which is harmless to the human skin. The clock is set by a magnetic needle and therefore does not need the head.
Unusual materials with outstanding properties and a distinctive design to provide a model of the brand Rado watch a special place in the hierarchy. Rado - a really popular brand that is well known in professional circles, and in the sports world. Special brand's relationship with tennis is no accident Rado over the last twenty years is sponsoring tennis tournaments, and for the past ten years she has - the general sponsor of the French Open tennis.