This is the history of the brand Panerai since the establishment of the company and up to the most modern of watches produced under this brand.
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The company Guido Panerai & Figlio («Guido Panerai and Sons"), founded in 1860 in Florence, was originally engaged in the manufacture of optics and various measuring instruments, including chronometers. Panerai has supplied its first hours of the Italian railways, and then she was lucky enough to be the official supplier of the Royal Naval Fleet Italy. Panerai supplied the sailors with the most modern and reliable devices - compasses, depth gauges, chart chronometers, pocket underwater flashlights and accurate sighting devices.
His first watch company, now known as Officine Panerai, manufactured in 1936. It was a watch for underwater fighters, called Radiomir. Their major advantage is the ease of use in the dark depths of the sea, aided by a special coating Radiomir, Panerai patented in 1914 and consisting of zinc and radium bromide. After the Second World War, the company's specialists have invented a less harmful composition - Luminor. Now these two names Luminor and Radiomir gave names popular collections of the brand.
Since joining the company to Richemonf Group for over 8 years, Panerai, and business is booming. Its offices were distributed in two countries: the divisions of advertising and marketing of apartments in Milan, here are the same design and design office, but the company itself watchmaking settled in Neuchatel, Switzerland - impressive size building, standing on the shores of Lake Neuchatel and formerly owned by the police department , is now owned Panerai. It was here more than sixty employees of the company are busy assembling the immediate hours.
In the near future Panerai - the development of its own clock mechanism, which will have a large reserve and an equally impressive his pointer.
In the meantime, manufacture Panerai continues to carefully refine Gauges Valijoux and Unitas. The remaining mechanisms of an eight reserve Angelus, which was equipped with the first model of the famous series Luminors, now being finalized for the new limited edition.
Gone and forgotten historical site in the heart of Florence, where at the beginning of the last century, flourished shop watches Bottega dArte Panerai. It still exists, and on the nameplate that hangs at the entrance, appears: «Laboratorio di idee» - «laboratory of ideas." Behind his counter since 1972 and until recently was Maria Teresa Abetti-Panerai, the widow of one of the founders of Giuseppe Panero.
Until now, Signor vosmidesyatidvuhletnyaya Panerai lively interest in the affairs of his former company, "I am very happy, I got the impression that the work started once the members of my family, is now successfully underway," - said the matron. - "It is good to observe everything that happens in the Panerai. I will say more - I am proud for the company. "